In their own words

Clients who have worked with Joanna, on what changed.

The work we did together has fundamentally changed how I see the world. That’s not an exaggeration. Looking back, I realize we were building a blueprint for the rest of my life. Many of the goals we set have come true, not because we had some master plan, but because you helped me identify what truly mattered to me.
AnonymousCNN Executive
In this past year of working with Joanna, I have booked more talks and our business revenue increased by six figures. Joanna helped me overcome a deep fear of speaking and I now feel confident.
Monica May-DunnCEO and Owner, Arizona Escrow and Financial
I felt most of my life like I’ve been living under concrete. After working with Joanna, I finally feel free, like I can breathe. Her process changed me in my DNA.
Abby RobinsonCEO and Founder, Hands-Off Investing
After my 40-year global career in leadership, Joanna was remarkably helpful getting me on a more focused, positive and productive path. I am now confident the next chapter of my journey will be epic, thanks to all Joanna has helped me with, including preparing my TED-style talk. I wish she’d been with me all along!
Deborah RuggRetired Secretary to the United Nations and Director at CDC
I didn’t just have one talk. I had several, each powerful enough to launch my brand and connect deeply with my audience.
Tina MoserFounder and CEO, Business Wealth Advisory
Joanna brought a level of safety and clarity to our team that exceeded expectations. The impact was immediate and lasting.
Karen JohnsonCEO, New Pathways for Youth
Working with Joanna was nothing short of transformative. She helped me tell a story I didn’t know I had. She is a game-changer in coaching.
Valerie CraftonCEO, ValConsultants
Working with Joanna Horton McPherson has been nothing short of life-changing. Her skill, patience and intuition make her truly rare and exceptional. I can’t recommend her enough for anyone seeking meaningful change in their life.
Kendi Brown